In recent years, the world has seen the rise of hybrid corporate events. These events can benefit both parties and prove that a traditional in-person event is not the most effective way to achieve business objectives. Carbon emissions are rising and many rich countries have made a mad dash to fossil fuels. But are these events really the best option? Read on to find out. We also look at the benefits of hybrid corporate events and some of the downsides.
Benefits of a virtual event
Using a virtual event to promote your brand or product is a great way to reach a wider audience. This type of event can be organized with a dedicated website, allowing attendees to create a personal itinerary and attend specific sessions as they please. You can use a live-stream or recorded webcast of the event to keep your attendees engaged. Additionally, you can include a social media section with hashtags and interactive questions. You can also use a virtual platform to engage attendees in a two-way video chat, allowing them to submit questions and share their opinions.
Virtual events offer multiple benefits to attendees and sponsors. They allow attendees to read speaker bios, download product specs, and engage in other interactive sessions. You can even engage them through surveys and polls. Moreover, the event will be fully organized with a co-managed backend management platform that enables event professionals to manage everything in a single platform. The platform will take care of abstracts, sessions, and marketing and will also handle gamification and microsites.
Impact of COVID-19 on corporate meetings and events
In June 2018, Atout France and EY launched a study examining the impact of COVID-19 on the corporate meetings and events industry. The results revealed that COVID-19 has caused significant financial losses and forced event professionals to rethink their entire business model. Despite a recovery from pre-COVID-19 levels, there are still significant operational and recruitment challenges. The study also showed that the sector has been hit by a lack of clarity in the mid-term and long-term.
During the study, four themes emerged. Two of them related to existing policies and processes. The first theme deals with the current functions of event management, conveying views about existing approaches to management and governance and their applicability in the context of COVID-19. The second theme deals with adaptation as a tactical response. This means that event organisers are faced with new challenges in terms of governance and support of meetings.
Impact of a multi-venue event on carbon emissions
A multi-venue corporate event has the potential to significantly reduce business travel and emissions, but it also poses the problem of carbon footprint. The carbon footprint of a large event includes the travel of attendees, food and beverage consumption, overnight accommodation, and waste. Moreover, there is a possibility to reduce carbon emissions through hybrid events, which combine in-person and virtual events. However, the sustainability of such events cannot be guaranteed, but a few simple steps can help companies minimize their carbon footprint.
An in-person corporate event has a carbon footprint that is up to three thousand kilograms of CO2 equivalent per participant. As a result, the global event industry produces almost 10% of the world’s GHG emissions. Consequently, event organizers must adopt sustainable practices and make their events more energy-efficient. Promotion of virtual conferences has not stopped over the past decade, and the COVID-19 pandemic has pushed event holders to make the shift online.
Health and safety measures at corporate events
When creating corporate events in India, it is vital to consider health and safety precautions. It is the event organizer’s duty to protect guests and prevent harm. If you want your event to run smoothly, you should consider using event suppliers that are familiar with workplace safety issues. Then, make sure your crowd management processes are appropriate to avoid unnecessary risks. If you are unsure of how to do this, consult a glossary of terms to get an idea of the terms you should use.
The health and safety of employees is another factor. Ensure staff are trained and competent to perform their duties safely. This includes ensuring that employees have appropriate supervision, which is proportional to the risk, nature of work, and number of people involved. In addition, periodic checks of agreed risk control methods should be carried out. Establish the frequency and who is responsible for ensuring compliance with these guidelines. For smaller events, simple checklists can be sufficient.